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- Case Study


Founded in 1920 by Mr. Hans Riegel, HARIBO is now available in more than 100 countries around the world. HARIBO produces at 16 locations worldwide and employs more than 7,000 associates, who ensure that consumers always have the best quality gummies in a fun variety of shapes and flavors. 100 million Goldbears are made around the world every day.


HARIBO is extremely popular amongst kids aged 5 to 15. HARIBO intended to reward its loyal customer base and approached Sherav to suggest and source promotional giveaways for children and kids.


Sherav presented a variety of products that can be distributed as promotional giveaways to kids. After thorough evaluation, we shortlisted the HARIBO football and HARIBO Boom Box Bluetooth Speaker

HARIBO Football and HARIBO Boom Box Bluetooth Speaker was used to promote Haribo Football Mix – gummy bears built around the football theme and launched at the time of world cup.

It was an instant hit with kids going gaga over the gifts. HARIBO Football and HARIBO Boom Box was instrumental in enhancing two things kids enjoy most – sport and music.