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- Case Study


A respected and well - known brand in USA, Parini offers a wide variety of products for Home and Kitchen use. Parini’s portfolio includes an assorted product range like spice racks and holders, cookware, tableware and flatware, utility, and convenience sets.


The vision was to bring a slice of Italy and Mexico to every American home. Parini wanted to introduce a range of Italian and Mexican themed home and kitchen products.


We presented over 45 products to Parini, had multiple rounds of discussion and evaluation with the team. Finally, we shortlisted the following products:


Slow cooker –The ideal cooker for lasagne, casseroles and more featuring temperature settings to slow cook or warm your favourite entrees.

Pasta Pot and Steamer -This 4piece set includes a 5quart stock pot, colander insert, steamer with handle and tempered glass lid to ensure the cooking flavours are retained within.

Spice Rack –This Stainless Steel Carousel Spice Rack includes 1 Spice rack tower and 16 glass spice jars with lids.

Condiment Set –This 6-piece condiment set is the perfect size for food preparation or serving at the dinner table. Set includes Oil and Vinegar dispenser, Spice/herb jar, Salt and Pepper shakers, Display and carry rack.


Dual CompartmentSlow Cooker -Cooker features Removable oval stoneware, which is divided into two 16oz compartments, allow warming two dishes at once.

Melamine Condiment set - This shatter and scratch resistant condiment serving set holds all your sauces, spices and condiments that can be paired with your breads, entrees, or mains.

Melamine Taco Plate set–Make taco-eating easy, fun, and clean with the taco plate set. Each taco plate includes space for three tacos and three dips. Each set includes four such plates.

Mini Multi-Function Food Processor –The perfect kitchen helper for your small food preparation tasks, occupies minimum counter space while offering a variety of ways to prepare fantastic meals of any occasion.